This case study details my journey through creating my very first UX design project, BookAsana, as part of the Google UX Design course. Embracing the "Learning by Doing" approach, I embarked on designing a mobile app dedicated to simplifying the process of finding and booking yoga classes. This project taught me invaluable lessons and provided firsthand insights into the world of UX design.
Ready to dive deeper and explore my design journey?
This is a personal, conceptual project that allowed me to guide every step of the design process. I conducted the project from start to finish and as part of the Google UX Design course, I tackled:
.png)
To understand user frustrations, needs and requirements, I conducted a foundational research through interviews with yoga students and teachers. My goal was to gain insight to understand the process users go through while comparing, finding and booking yoga classes that fit them best. I decided to interview yoga school teachers to get familiar with business’ perspectives.
Hanna is a yoga enthusiast who needs a more efficient way of booking various yoga classes because she wants to combine yogi’s life with professional career and find classes that fit her schedule.
.png)
I analyzed three enterprises and their processes of searching for and booking a sports class by mapping out the flows in mobile apps and on their websites. My aim was to quickly understand what type of experience users receive when booking a class, identify design patterns, and shape hypotheses about which searching and booking flow could work better for our users. I found that most processes are time-consuming and rigid.
From analyzing the competitors, there is an opportunity to create a platform that will connect yoga schools with potential students and offer users an easy way to compare and book classes.
How might we make the booking and cancellation system intuitive and seamless?
How might we make classes tailored to students' needs easily accessible?
I selected the tasks "booking a yoga class" and "canceling a yoga class" based on my research findings, which indicated that these two actions pose the greatest challenges for users.
Focusing on the core identified during research, I sketched the first wireframes of the app and website using paper and sharpie/pencil.
I then translated my chosen sketch into my first set of low fidelity digital wireframes and conducted my first round of usability testing to test the flow of the app and catch any issues early on.
Study type: moderated usability study
Location: Poland-Germany (remote)
Participants: 3 participants
Length: 30-35 minutes
Disclaimer: I tested the usability using only low-fi wireframes of the app. I hadn't created website wireframes at that point; they came after the study.
Usability study findings:
After the usability study, I implemented my findings and applied a determined visual identity to my high-fidelity wireframes.
This prototype illustrates the final design after implementing usability study findings and establishing a clear visual identity.
Reflecting on my journey with the BookAsana project, I've gathered several key lessons that have significantly shaped my approach to UX design. What did the BookAsana project teach me? Beyond the technical know-how, it gifted me invaluable insights that only come from firsthand experience. Here are some of them:
Learn from my experience: Avoid spreading yourself too thin. Initially, I attempted to design both a mobile app and a responsive website as one project. However, I soon realized this wasn't the best approach. It became clear that each deserved its own dedicated attention. This case study will mostly present my path of creating the BookAsana mobile app because I spent more hours and energy working on the mobile app.
Define your project scope early or listen to your stakeholders: In my first project, I played the roles of manager, employee, and client, leading to ambitious goals but unclear constraints. Wanting to serve both end users (yoga students) and business clients (yoga schools) seemed doable initially. However, I soon realized it was too much for a newbie UX designer. Despite spending hours empathizing with yoga schools, I learned the importance of managing project size efficiently.
Follow the accessibility guidelines: I didn't always pay attention to this, and not all of my contrasts are high enough. Now I understand that ensuring high contrast and accessibility is crucial for creating inclusive designs that everyone can use comfortably.
.png)